As the general population in the US continues to become more diverse, with ethnic Americans of African, Asian, and Hispanic descent making up 25% of the population, the days of one-size-fits-all marketing are gone forever.
Today, marketers are much more aware of the significant opportunity that the varying demographic groups present. What’s more, they realize that [...]
January 8th, 2010 by admin
Hispanic women outnumber other groups in the population regarding the ability to open and run a business, a trend that will increase, according to experts involved in Denver’s first Latino Summit Chamber of Commerce United States Hispanic (USHCC).
“Latinas are leading the growth of small businesses in the country. This amazing fact is important in itself, [...]
December 29th, 2009 by admin
A report released by The Hispanic Institute, which is a nonprofit, said that U.S. Hispanics are among the most avid users of smartphones and other mobile high-speed Internet devices.
According to the report, roughly 53 percent of the nation’s 48 million Hispanics are using mobile broadband technology, compared to whites, which is at only 33 percent.
Gus [...]
November 18th, 2009 by admin
It is no secret to a plastic and cosmetic surgery practice that summer is the slowest time of the year. Tack on the current state of the 2009 economy, and we have a good recipe for disaster for newer and/or smaller practices. Having worked in the online medical marketing field for a number of years, [...]
September 25th, 2009 by admin
“Spanish People”
This term is used frequently in the United States to refer indiscriminately to any person that speaks Spanish. As such, it is imprecise and often inappropriate in that it includes people from more than two dozen countries, spanning the entire American continent, the Caribbean and Spain. The term does apply specifically, however, as the [...]
August 18th, 2009 by admin
Each day, more and more lawyers are leaving their captive corporate firms to venture into the realm of “independent attorney”. Rather than being locked into practicing only one area of law, they opt to offer a larger variety of services; coinciding with the demand of consumers wanting to have choices and options at competitive fees.
As [...]
August 17th, 2009 by admin
Hoy en día hay más y más latinos en los EE.UU. que buscan procedimientos de cirugía plástica. Según las estadísticas más recientes, algunos de los procedimientos más solicitados son liposucción y la cirugía de nariz. Otros procedimientos populares son aumento mamario (implantes de senos), reducción de senos, abdominoplastia y el BOTOX.
Today there is more and [...]
August 6th, 2009 by admin
This year, in April of 2009, ComScore, a marketing research company, released a report that the online U.S. Hispanic population has reached an outstanding record of 20.3 million in February 2009.
Online businesses that understand the enormous impact this could have on their bottom line have taken advantage of this data and have begun to translate [...]
August 1st, 2009 by admin
