According to recent Internet Statistics there are over 50 million Spanish speaking internet users. However, the targeting rate to Hispanics on the Internet is less than 15%. Spanish marketing is expected to grow at an astounding rate in the years to come.
Typically, U.S. online businesses spend a significant amount of their marketing dollars to be able to reach and get their share of Latino Internet users. It is therefore imperative for U.S. marketers to focus and adopt new strategies in the way in which they allocated corporate marketing resources.
In a recent study conducted by Roslow Research Group found that Advertising to Hispanics in Spanish
is significantly more effective than advertising to Hispanics in English. Even among those Hispanics who speak English as much as or more than Spanish in their homes, commercials in Spanish were significantly more effective. In fact, Univision is now the #5 network in the United States, behind ABC, NBC, CBS and Fox.
The Latino community represents the ninth largest economy in the world, and industry experts project that Hispanic buying power will reach nine percent of the nation's total buying power by the end of this decade.
As this population grows, evolves and matures, there is an immediate opportunity for marketers and advertisers to reach new customers, increase market share and sales.