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Reasons Why Clients Won't Buy Again

  • You didn't follow up after the first sale. After the sale you could have sent a thank e-mail or postcard.

  • You didn't follow up in the time you stated you would with the information they requested.

  • Your customer couldn't get a hold of you in time when they had a "after question" sale. You could have added extra lines of communication.

  • Your customer doesn't want to revisit your web site because it didn't offer much. You could have offered more original content or freebies.

  • Your competition is offering better service. You should have been more aware of how they are targeting your customers.

  • Your customer forgot your web site address. You should have given your customers your web site information in your product package.

  • You didn't up-sell when they were already in the buying mood. You can always try to sell another product when they're ready to buy your first one.


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