Spanish Search Engine Optimization
Spanish Search Engine Optimization (SEO) is becoming one of the fastest growing Internet marketing tactics for many marketers. As more Latinos turn to the Internet to search for services and products, it has become important for some online businesses to market themselves properly to this ever growing population.
Unfortunately, many online businesses believe that a mere presence on the Internet is good enough to attract multicultural clients. However, this is far from the truth. Traditional English only methods of marketing can produce only a small fraction of Latino consumers vs. bilingual SEO methods.
While strategic SEO bases are similar to those of traditional English online optimization methods, having solid knowledge of demographics and Spanish dialect of your targeted audience in your local area greatly increases your marketing reach.
Below are a number of tips for Spanish Search Engine Optimization:
1) Well written Spanish articles with optimized titles and include a Spanish video whenever possible.
2) Test with different Spanish keyword phrases on individual website pages while covering a similar subject on the product or service offered.
3) Analyze your website stats. Record and expand on popular Spanish keyword phrases that continuously bring in traffic. Don't be afraid to use misspelled words in your meta tags if the stats indicate popularity.
4) Use Google's free AdWords keyword tool. Google provides popular Spanish keywords as well.
5) Many online article directories don't allow content written in Spanish but by creating a separate blog with Spanish articles that link to your website helps with optimization. Participation in Spanish forums may be helpful as well but keep it them relevant to subjects closely related to your products or services.
6) There is a large percentage of Hispanics in the U.S. using mobile devices. Make your site optimized for mobile use. Over 30% of all searches are done on mobile phones, and statistics show that this number will continue to rise.
